DIGITAL STRATEGY?
THE ONE PLAN YOU DO NEED.
A Digital Strategy is a plan that uses digital resources to achieve a specific objective. This is the single most important plan when it comes to your business’ online presence and where you would like it to go. Without this strategy, your business is flying blind, and the results attained (if any) will be challenging to recreate.
Most businesses have a set of core values and objectives, and a digital strategy plugs right into that. Some businesses will have their own strategy and/or objectives, and we can’t commend that enough.
“A goal without a plan is just a wish” – Antoine de Saint-Exupéry
HOW TO DESIGN YOUR STRATEGY.
1. SWOT
2. WHAT IS THE NEED?
3. CREATE YOUR BRAND STORY
4. DEFINE YOUR GOALS & KPI’s
5. YOUR VALUE PROPOSITION
6. CLARIFY YOUR TARGET AUDIENCE
7. CREAT A JOURNEY MAP
8. DEVELOP A CONTENT STRATEGY
Whether it’s an email campaign or an advert on Facebook, we’re living is a time of digital madness. This means throwing resources at a random idea is very rarely (if ever) going lead to successful results, which is why it’s essential that you have a plan. The above process should put you in the right direction. For any help, drop us a line and we’ll answer any questions that you have.