Social Media advertising is basically any form of digital/online advertising that uses paid ads to target audiences using social media platforms like Facebook, Twitter, Instagram, LinkedIn and Pinterest. If you’re new to this, think of it like putting an advert in a newspaper, only digitally, and you can chose exactly which readers see your ad. Cool right?
Social media adverts can be used in incredible ways. Whether you’re a product or service based company, the potential to reach out to the current 2.6 billion monthly active (30 June 2020) users on Facebook alone is exciting to any entrepreneur. Whether your aim is to increase brand awareness, drive people to your website or increase conversions, social media ads is what you want for your business. Social media advertising has the most efficient ROI, and the best part is you can track each individual ad’s results!