WHAT IS SEO?
WHY DOES SEO MATTER TO MY BUSINESS?
These days, we can’t even imagine our lives without Google (search engines) to help us find things. We use it to find the answers to our questions, to compare products and services, to find the best places to eat, and generally to solve problems.
SEO, or search engine optimisation, is about combining this human behaviour, an understanding of the search engine algorithms, and knowing how to deliver a particular product or service to consumers with a particular problem. It’s that easy!
A FEW REAONS YOU NEED SEO.
1. YOUR CUSTOMERS USE SEARCH ENGINES
Social media marketing is a great way or marketing, but it focuses on people you are already connected with. SEO captures the users who haven’t heard about your business yet.
2. SEO INCREASES WEBSITE TRAFFIC
Having an optimised website will improve the number of relevant consumers that visit your website. This is not only a better opportunity for your business to make a sale, but also a chance to create familiarity with your brand.
3. SEO IS MORE SUSTAINABLE
Paid advertising is effective when used properly, but is most certainly not a long term solution. Attracting genuine, organic traffic through a well optimised website is an investment, that gives your business the opportunity to out perform a poorly crafted paid campaigns from a bigger competitors.
4. YOUR BRAND CREDIBILITY WILL IMPROVE
By ranking well in Google, customers will identify your brand as being a leader in your field. Also, Google shows their trust in your company, which in turn has a positive effect on your brands reputation with new consumers who find your website.